31 January 2025, MANILA, PHILIPPINES —AirAsia Philippines elevates guests' travel experience on style following the first-ever brand licensing partnership between AirAsia brand co. (Abc), the brand management and IP development arm of Capital and American Tourister, a leading global luggage and lifestyle brand.

This partnership is a game-changer for travellers to embark on more adventures while making bold style statements with premium, functional travel gear. Beyond enhancing travel aesthetics, the collaboration boosts AirAsia’s presence in the travel community, reinforcing its commitment to making travel accessible and comfortable which makes a real lifestyle upgrade.

“I’m incredibly proud to see the launch of AirAsia’s first-ever licensing deal — a brand that has been built over the past 23 years to stand for value, accessibility, and inclusivity, and is deeply loved by millions of travellers. This partnership with American Tourister marks a significant step in unlocking new growth opportunities beyond aviation, while demonstrating the power of strategic brand collaborations in expanding our reach and building brand loyalty. At its core, Abc. is about monetising the strength of a brand we’ve spent decades building. This collaboration exemplifies how strategic licensing can bring the AirAsia spirit to life in new ways, keeping us connected to people wherever their journeys take them." Capital A CEO Tony Fernandes said.

Featuring the AirAsia brand, the FunSeeker Collection unites two iconic names in travel and adventure by offering stylish, durable, and vibrant luggage and accessories that cater to the dynamic tastes of Gen Z and Millennials, now available in the Philippines.

The FunSeeker Collection embodies the adventurous spirit of AirAsia with its signature bold colors and design elements, including bag straps inspired by AirAsia’s iconic red seat belts, reflecting a shared passion for travel and innovation.

"We are proud to team up with American Tourister to introduce a product designed for all communities and generations to ensure everyone can explore the world with confidence and ease. At AirAsia, we always put a premium on inclusive air travel. We believe travel should be accessible to everyone, regardless of background or status. The launch of the FunSeeker Collection is a step forward in our mission to make travel an inclusive experience, offering stylish, functional luggage that lets every traveler express their individuality and adventurous spirit. ” Ricky Isla, CEO of AirAsia Philippines.

The FunSeeker Collection lineup includes crossbody bags priced at ₱6,250.00, cabin-size spinner luggage (55CM) priced at ₱20,550.00, and medium-size spinner luggage (68CM) priced at ₱22,550.00.

Travel enthusiasts in the Philippines can now purchase the collection online through the American Tourister Philippines website, Shopee Mall, and LazMall. For those who prefer a hands-on experience, the products are also available in physical stores, including SM Megamall, SM Mall of Asia, SM North Edsa, SM Makati, American Tourister Trinoma, American Tourister Gateway, and American Tourister Malate.

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About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

About AirAsia brand co.

AirAsia brand co. (Abc.) oversees the management and development of the AirAsia masterbrand and other intellectual property (IP) developed for Capital A Group’s brand expansion initiatives. This includes licensing the AirAsia brand and associated IP through trademark agreements with both Capital A and AirAsia Aviation Group as well as strategic licensee partners outside of the group. Through these strategic partnerships, Abc. ensures consistent brand representation while unlocking new opportunities across diverse industries, based on its two decades of Asean and aviation expertise.

NOTE: The Communications and Public Affairs Group kindly requests for all media partners to follow the correct typography for the brand – for airline (AirAsia) spelled as one word with both As capitalized; and for non-airline (AirAsia MOVE) spelled as one word in lowercase.

For more information, feel free to contact:

AirAsia Philippines Communications and Public Affairs Team

paa_commsandpublicaffairs1@airasia.com

AirAsia Philippines Invites Guests to Travel in Style with First-Ever Brand Licensing Partnership