This partnership has opened up access for airasia Superapp users to over 125 Swiss-Belhotel International properties spread across 19 countries

KUALA LUMPUR, 18 Mei 2023 - airasia Superapp today officiated a Partnership Agreement with Swiss-Belhotel International, one of the fastest-growing hotel management groups in the world. Through a signing ceremony held at Swiss-Belresort Watu Jimbar Bali, this partnership has strengthened airasia Superapp's position as a travel platform in Southeast Asia, by providing access to over 125 Swiss-Belhotel International properties spread across 19 countries.

The strategic partnership agreement was signed by Tan Mai Yin, Chief Commercial Officer of airasia Superapp, and Gavin M. Faull, Chairman & President of Swiss-Belhotel International. A total  of 16 Swiss-Belhotel International’s well-known brands have now joined the airasia Superapp ecosystem, such as MAUA by Swiss-Belhotel, Grand Swiss-Belhotel, Swiss-Belsuites, Swiss-Belboutique, Swiss-Belhotel, Swiss-Belresidences, Swiss-Belresort, Swiss-Belinn, Swiss-Belexpress, Zest, and others

The establishment of this partnership is an effort by airasia Superapp to strengthen the long-term potential of its travel business vertical. This is in line with the e-Conomy SEA 2022 research by Google, Temasek, and Bain & Company, which predicts positive growth in Southeast Asia's digital economy, especially in the online travel business, which is estimated to reach a Gross Merchandise Value of US$44 billion or more than IDR 646 trillion in 2025.

Welcoming enthusiastically this partnership, Chief Commercial Officer airasia Superapp, Tan Mai Yin commented, "We are very happy to ink this partnership with a well-known brand like Swiss-Belhotel International, further growing our accommodation inventory for the airasia Superapp in the region. In addition to providing users with a robust, convenient, and affordable travel experience, this partnership will also be a sustainable strategic effort for us and our partners as fellow players in the travel industry.”

“Aside from the wealth of travellers’ database that we own as a key regional OTA, we further add value to our hotel partners with a robust ecosystem which includes flight booking capabilities from over 700 airlines globally, our very own ride-hailing service which is available across Malaysia, Bangkok (Thailand), Bali (Indonesia), online travel retail and duty-free platform, all encapsulated by an integrated loyalty program called airasia rewards. This allows airasia Superapp to optimise our whole ecosystem to benefit each of our hotel partners to reach the right target market,” she added.

Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, "At the Swiss-Belhotel International, we take pride in our culture of Passion and Professionalism, which permeates every aspect of our properties. Our focus on merging Swiss Hospitality Standards with the Asian passion for service is the key to our success in creating happy guests. We are thrilled to partner with airasia Superapp to offer our unique brand of hospitality to an even wider range of travellers. With this collaboration, we can ensure that more people experience the exceptional service and facilities that Swiss-Belhotel International is known for."

To celebrate this special partnership and attract more foreign and domestic tourists to return to Bali, airasia Superapp has launched a special campaign called #AyoKemBALI. Users can enjoy discounts of up to IDR 2 million for hotel bookings in Bali, including the eight best properties from Swiss-Belhotel International. Don't forget to enter the promo code AYOKEMBALI before settling your payment. 

In every transaction on airasia Superapp, users will earn airasia points that can be redeemed later for all services and products, such as flight bookings (airasia flights), duty-free and lifestyle products (airasia shop), online food delivery (airasia food), digital gifts (airasia gifts), and many more.

Stay up to date with everything from the airasia Superapp by following @airasiasuperapp on Instagram and @airasia on Twitter.

For a seamless and enhanced experience, download your airasia Superapp from the Apple App Store、Google Play Store, or Huawei AppGallery

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About airasia Superapp

The airasia Superapp is the one-stop travel platform business of Capital A offering consumers over 15 lines of products and services via the Superapp as well as the airasia.com website. Powered by data and technology, the airasia Superapp leverages its digital ecosystem of 51 million users and 40 million downloads to generate a personalised and seamless consumer experience. Users can also engage in real-time conversations, join like-minded communities, play games and much more. From travel needs to everyday lifestyle essentials, there is always something for everyone on the airasia Superapp.

Media Enquiries: superappcomms@airasia.com

About Swiss-Belhotel International

Swiss-Belhotel International is currently in 20 countries, managing a portfolio of more than 125* hotels, resorts and projects located in China, Indonesia, Malaysia, Philippines, Vietnam, Thailand, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Switzerland and Tanzania. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are strategically located in Hong Kong, New Zealand, Australia, China, Indonesia, United Arab Emirates, Switzerland, Vietnam and Thailand covering Oceania, Asia, Europe, Middle East, Africa and India regions.

*Numbers may fluctuate

For more information, please contact :

Nadya Frederica

Group Marketing & Communications Manager

Swiss-Belhotel International

nadyafrederica@swiss-belhotel.com

Website : http://www.swiss-belhotel.com