Hong Kong, 15 November 2023 - AirAsia, Asia’s leading low cost airline, recently launched its new creative theme in Hong Kong and Macao - "Small Win, Big Happiness”. The new campaign will kick off with a series of exciting on-ground activities with giveaways including limited free flight tickets, Southeast Asia-themed souvenirs, and exclusive AirAsia merchandise to celebrate every  “Small Win” together! 

AirAsia will be hosting the "Small Win, Big Happiness" event at THE FOREST G/F Piazza from November 25th to 26th, to highlight its “Small Win” which led to big victories including being Skytrax World’s Best Low-cost Airline for 14 consecutive years, enabling everyone to fly further with less to experience its extensive network of more than 130 destinations, as well as striving to provide the world’s best with attention to every small details along the journey.

Limited free airline tickets will be given away on a first-come, first-served basis. At the event, there will be a large "I Want to Fly" 3D installation, with airplane seats placed on a specially designed 3-meter-high illuminated platform. Each step to the platform signifies the progress made with care, allowing the public to gradually ascend to this "Small Win" seat. Other activities include three life-sized travel story boards, where participants can share their travel story and receive gift bags and discount codes for flight tickets, energetic performances by AirAsia's flight attendants, as well as traditional Thai dance performances to showcase the vibrant culture and travel excitement in Southeast Asia.

Karen Chan, Chief Commercial Officer of AirAsia Group, said: "We value every small win for our guests. As the people’s airline we ensure we put in place the right offerings to best meet their needs - and always at the best value prices, enabling everyone can fly. We are thrilled to host this on-ground brand event in Hong Kong since the resumption of flights to/from Hong Kong. This event not only offers our guests the exciting opportunity to win free flights to their desired destinations in Southeast Asia but also aims to establish a lasting impression of our brand on top of their minds for future travel opportunities.

“As we continue to increase the flight frequencies of our existing 13 direct routes and the new AirAsia X flights that will launch in December, we look forward to flying more Hong Kong and Macao passengers to their favorite destinations with the most value-for-money fares.”  

Terence So, Marketing Head of AirAsia (Hong Kong and Macau), said: "Southeast Asia routes have been well received here, with the average flight load factor reaching 83%, with some popular tourist destinations such as Bangkok reaching as high as 94%. With our new thematic campaign, we aim to convey AirAsia's unwavering commitment and relentless attention to every detail, allowing passengers to delve deeper into the wonders of Southeast Asia and beyond. It’s a joy to reconnect with the guests in Hong Kong after the pandemic. We hope that our guests can have fun, fly AirAsia, and seize the opportunities to plan their travel adventures for next year!”

AirAsia currently operates a total of 136 weekly flights from Hong Kong and Macao, with direct route destinations including Kuala Lumpur, Kota Kinabalu (Sabah), Penang, Bangkok (Don Mueang), Chiang Mai, Phuket and Manila.

“Small Win, Big Happiness” Free Flights Giveaway:

Date: 25-26 Nov, 2023

Location: THE FOREST G/F Piazza

Mechanism: 

Step 1: Limited tokens will be distributed on a first-come, first-served basis starting from 12:30pm

Step 2: Participants are required to download airasia Superapp and register an account

Step 3: Participants use their tokens to get their flight voucher redemption coupons from “Small Win” seat

Step 4: Participants are required to take photo at the "Small Win" seat and post it on their own social media account (Facebook/Instagram) with event hashtags (#AirAsia #Small Win)

Step 5: Participants can redeem their gifts by redemption coupons at the event reception counter

Step 6: Participants can choose preferred flight destinations by answering a simple question while stocks last.  

*Terms & Conditions pleases visit this <<link>>

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About AirAsia

The birth story of AirAsia, the aviation arm of Capital A, is an industry legend. It started back in 2001 when Tony Fernandes and Kamarudin Meranun bought an ailing airline with two aircraft and 200 staff and turned it into the fourth largest in Asia, with more than 200 aircraft and 21,000 staff across Malaysia, Thailand, Indonesia, the Philippines and more. With affordability, inclusivity and accessibility underpinning the operation, AirAsia has carried close to 800 million passengers to over 130 destinations in its network. With the mission to serve the underserved, it has connected people and places, and has largely been credited for democratizing air travel in the region with its famous tagline ‘Now Everyone Can Fly’.