AirAsia Says G’day to new ways of exploring Australia

Photo Caption: AirAsia X CEO, Benyamin Ismail with Malaysian content creators and media at the AirAsia Says G’day launch event, followed by a light-hearted workshop session on latte art, oyster shucking and charcuterie board assembling. The event was also graced by Regional Head of Tourism Australia, Jennifer Doig.

KUALA LUMPUR, 22 Feb 2025 - AirAsia X (AAX) has launched its latest campaign, AirAsia Says G’day!, inviting travellers to explore Australia in their way with the focus on making Australia an exciting, affordable, and personal adventure.

The campaign highlights three vibrant Australian cities—Perth, Sydney, and Melbourne—through interactive storytelling, allowing travellers to curate their own unique experiences. With nearly 30 collaborators onboard, including content creators and travel enthusiasts acting as ‘travel ambassadors’ for the airline, audiences will get a first-hand look at diverse itineraries tailored to different travel styles.

Each city offers something distinct: Perth blends deep Aboriginal heritage with incredible landscapes, craft breweries and immersive cultural experiences. Melbourne and Sydney, two dynamic coastal cities, boast everything from hot springs and sprawling parks to towering skyscrapers and amazing water fronts with the city skyline  —ensuring an unforgettable adventure for every kind of traveller.

In 2024, AAX flew more than 600,000 guests to its Australian destinations from around the world, reaffirming its role in making travel to Australia more accessible and exciting.

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