SINGAPORE, 25 October 2019 – AirAsia’s digital transformation is making recognisable impact, with the company being named Asia Pacific Digital Transformer of the Year at the IDC Digital Transformation Awards (DXa) 2019.

Beating more than 11,000 nominated companies, AirAsia took IDC DXa’s top prize just weeks after being recognised for the same achievement at the Malaysia edition of the DXa.

The award recognises the company’s discernible and measurable excellence in deploying innovative technologies, personalised products and services, optimisation of ancillary revenue and enhanced customer service. 

AirAsia’s new technologies include cloud computing, pricing optimisation through machine learning, AI-powered chatbot, enhance mobile app features and facial recognition technology, among others.

IDC DXa also recognised AirAsia’s exceptional leadership, talent and infrastructure that has helped to support the company’s new digital strategies.

The award was accepted by AirAsia Group CEO Tony Fernandes at Raffles Convention Centre here last night.

AirAsia Group CEO Tony Fernandes said, “Being named Digital Transformer of the Year for Malaysia was an achievement I was super proud of. To take it up a notch and be recognised as the best in Asia Pacific proves that our digitalisation program is having a profound impact on our guests and the industry, and I couldn’t be more proud of collecting this award on behalf of our Allstars today.”

Now on its third year, IDC’s DX Awards honors the achievements of organisations that have successfully digitalised one or multiple areas of their business through the application of digital and disruptive technologies.