AirAsia BIG launches two-way points conversion with PETRONAS with 1 million BIG Points up for grabs!
Convert BIG Points and Mesra Points seamlessly and instantly on BIG Xchange
Photo Caption: (Third from left) Head of Retail Business, PETRONAS Dagangan Berhad Mr Khalil J M Muri, President of AirAsia Group Berhad (RedBeat Ventures) Ms Aireen Omar, PETRONAS Dagangan Berhad Managing Director/CEO Dato’ Sri Syed Zainal Abidin Syed Mohd Tahir and AirAsia BIG Chief Executive Officer Mr Spencer Lee with both AirAsia cabin crew and PETRONAS staff at the partnership announcement of AirAsia BIG and PETRONAS today.
KUALA LUMPUR, 29 August 2019 - AirAsia BIG today added PETRONAS Mesra to its instant points exchange platform BIG Xchange, the first ever partner with two-way points conversion, giving BIG Members and Mesra Members more freedom to choose how they use their loyalty points.
Starting today, BIG Members will be able to link their PETRONAS Mesra account to their AirAsia BIG account via BIG Xchange, available on the AirAsia BIG mobile app, to instantly convert Mesra Points to BIG Points and vice versa at the following rates:
1,250 BIG Points to 600 Mesra Points
2,000 Mesra Points to 500 BIG Points
To celebrate this partnership, 10 lucky BIG Members and Mesra Members who convert their points between now and 30 November 2019 stand a chance to win 100,000 BIG Points plus 20,000 Mesra Points worth RM200 each.
On top of that, in conjunction with AirAsia BIG’s 816 BIG World campaign, BIG Members will enjoy an additional 50% bonus BIG Points until 16 September 2019 when they convert a minimum of 1,000 BIG Points.
AirAsia BIG CEO Spencer Lee said, “AirAsia BIG marks a major milestone today with its first two-way points conversion, together with partner PETRONAS Mesra. Convertibility is key to extending the use of BIG Points outside the AirAsia ecosystem. By ensuring the conversion can be done both ways, we are one step closer to realising our vision of making BIG Points a digital currency for everyone.”
PETRONAS Mesra is PETRONAS Dagangan Berhad’s loyalty programme that offers its customers instant point redemption for any purchase made on fuel or items sold at its convenience stores, Kedai Mesra. Points accumulated can be used to redeem fuel and items from Kedai Mesra as well as other lifestyle choices, providing great savings to customers as they spend. Currently, Mesra Members enjoy three Mesra Points for purchase of every litre of fuel, the highest value being offered in the fuel retail market.
PETRONAS Dagangan Berhad MD/CEO Dato’ Sri Syed Zainal Abidin Syed Mohd Tahir commented, “We are pleased to be the first fuel retail company to offer two-way points conversion via the AirAsia BIG app. This is in line with our effort to expand our loyalty programme offerings and to provide our customers a seamless and frictionless experience. With this partnership, our Mesra members can now conveniently manage their points digitally and enjoy the many travel and lifestyle deals offered by AirAsia.”
For more information on ways to earn and redeem BIG Points, visit airasiabig.com.
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About AirAsia BIG
AirAsia BIG was established in November 2011 and is owned and operated by BIGLIFE Sdn Bhd (924656-U) (formerly known as BIG Loyalty Sdn Bhd), a subsidiary of AirAsia Group Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. More than 22 million BIG Members can earn BIG Points on AirAsia flights to over 150 destinations across Asia, Australia, the Middle East and the US, participating hotels as well as retail, e-commerce, travel and lifestyle partners within the region. The loyalty programme makes all seats redeemable by utilising BIG Points. Other member-exclusive privileges include 24-hour priority booking for all AirAsia sales and access to monthly Final Call sales with up to 90% off flight fares.
About PETRONAS Dagangan Berhad
PETRONAS Dagangan Berhad is the principal domestic marketing arm of Petroliam Nasional Berhad (PETRONAS), the national oil company, which holds 69.86% of its equity. Incorporated in Malaysia under the Companies Act 1965 on 5 August 1982 and listed on the Main Board of Bursa Malaysia on 8 March 1994, PDB has since established itself as Malaysia’s leading retailer and marketer of downstream oil and gas products. The Company markets a wide range of high quality petroleum products including motor gasoline, aviation fuel, kerosene, diesel, fuel oil, bunker fuel, lubricants, liquefied petroleum gas (LPG) and bitumen in Malaysia.