UFC ANNOUNCES PARTNERSHIP WITH AIRASIA AS OFFICIAL SUPER APP PARTNER IN APAC
AIRASIA SUPER APP TO BE PRESENTING PARTNER OF UFC® 275: TEIXEIRA vs PROCHAZKA IN SINGAPORE
SINGAPORE – UFC®, the world’s premier mixed martial arts organization, and airasia Super App, a leading travel & lifestyle platform in Asia Pacific, today announced a partnership that will see airasia return as an Official Partner of the UFC, focused on promoting the company's all new travel and lifestyle Super App. Creating their own headline, airasia will be the Presenting Partner of the UFC’s first pay-per-view event in Southeast Asia, the highly anticipated UFC® 275: TEIXEIRA vs PROCHAZKA, live from Singapore Indoor Stadium on June 12.
As the Official Super App Partner of UFC, airasia will receive a wide range of integrations into key assets, including a branded presence inside UFC’s world-famous Octagon® and on broadcast during UFC 275: TEIXEIRA vs PROCHAZKA. Additionally, UFC and airasia will present exclusive content for the airasia Super App for distribution across UFC social media in APAC, as well as activations such as exclusive sweepstakes promotions where fans will have the opportunity to win a VIP Experience to a UFC pay-per-view event in Las Vegas, and a range of other UFC prizes.
The partnership agreement also provides for a Brand Ambassador fund that will offer paid marketing opportunities to participating UFC athletes.
“Airasia has been a fantastic partner over the years and we are thrilled to partner with them again in our return to Asia at our first pay-per-view event in market, and support the growth of their new Super App.” said Nick Smith, UFC Vice President of Global Partnerships.
Rudy Khaw, Group Chief Brand Officer, airasia Super App said, “We are proud to continue working with UFC as we have been partners since 2017 and have worked on many projects together including the UFC Training Scholarship program. As they offer the first pay-per-view event in South East Asia, airasia Super App is happy to be part of the journey in engaging with viewers and building awareness around the offerings we now have as a super app offering services within the travel category as well as ride hailing, food delivery and more.”
UFC® 275: TEIXEIRA vs PROCHAZKA hosted in Singapore with support from the Singapore Tourism Board will be a championship double-header, as UFC world light heavyweight Glover Teixeira takes on #2 Jiri Prochazka, and UFC world women's flyweight champion Valentina Shevchenko faces #5 Taila Santos.
UFC® 275: TEIXEIRA vs PROCHAZKA will take place Sunday, June 12, at Singapore Indoor Stadium. The prelims will begin at 6 a.m. SGT, followed by the main card at 10 a.m. Tickets are available for purchase at Ticketmaster.sg.
Follow us on Facebook (UFC Asia), Twitter and Instagram (@ufc), and use our official hashtags: #UFC275 #UFCSINGAPORE.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 188 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.
About airasia Super App
The airasia Super App is a one-stop travel, e-commerce and fin-tech platform offering consumers over 15 lines of products and services via the super app as well as airasia.com website. Powered by data and technology, the airasia super app leverages its digital ecosystem of 51 million users and 40 million downloads to generate personalised and seamless consumer experience in the digital new era. Users can also engage in real-time conversations, join like-minded communities, play games and much more. From travel needs to everyday lifestyle essentials, there is always something for everyone on the airasia Super App. Download the airasia Super App via the Apple App Store or the Google Play Store.
Press Contact for UFC:
Lili Lee
+852-9125-2653
LLee_contractor@ufc.com
Press Contact for airasia super app:
Daphne Cheah
+60126538161