airasia grocer takes famed Perlis Harumanis mangoes to international markets
(From left): Sa'ri Ariffin, Mohammad Ihsan Ibrahim at their Harumanis farm in Perlis.
SEPANG, 28 April 2022 - The wait is over! For all fruit lovers, the famed original Harumanis mangoes from Perlis are back in season. Famous for its sweet taste and smell, the signature fruit from Perlis, harvested only once a year is available for online order via airasia grocer for deliveries right to your doorstep.
With the support of the Ministry of Agriculture and Food Industries (MAFI), the Federal Agricultural Marketing Authority (FAMA), as well as the Department of Agriculture (DOA), airasia grocer is currently distributing these much sought-after mangoes to key partners in Klang Valley, Sabah and Sarawak and have also established cross border distribution in Singapore and Hong Kong.
Joanna Ibrahim, CEO of airasia grocer said: “Last year, in collaboration with our sister company Teleport, we successfully utilized our aircraft to send the Harumanis mangoes to Sabah. Officially, that was the first time Sabahans got to enjoy and relish authentic Perlis mangoes. We are pleased once again to be given the opportunity to distribute the limited-edition Harumanis mangoes to new markets this year. The fruits entering the international market space is another milestone for us made possible with our collaboration with MAFI, FAMA and DOA. We are confident that all mango lovers would share our love for this sweet tasting and smelling fruit.”
From the time of harvest, these fruits from Perlis reach their international destination within 48 hours. This includes time for stringent quality checks, packaging, flight time and customs clearance processes at delivery destinations. airasia grocer plays an important role in ensuring the products are export-ready and marketed to Asia. This is in line with airasia grocer’s vision to connect farmers directly to businesses and consumers within Malaysia and internationally.
Muhammad Ihsan Ibrahim, a veteran Harumanis agropreneur said, “The last 2 years have been very difficult for many of us farmers and now to see our fruits being sold in the international market gives us great joy. We are also grateful to see these delicate fruits being transported to international markets with speed and care. The handling of these fruits are very important to ensure that the freshness and quality is maintained”
Grab your limited edition Perlis Harumanis before the season ends in May and stay updated by following @airasiasuperapp on Instagram and Facebook for the latest promotions and offerings.
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