KUALA LUMPUR, 15 February 2018 - AirAsia Foundation enjoyed a successful week at the living village of the 9th World Urban Forum in Kuala Lumpur, receiving an estimated 4,000 visitors at its pop-up store at the Social Enterprise Market. In addition, its talks and workshops received active participation, generating positive feedback both from social entrepreneurs invited to share as well as visitors keen to learn more about their activities.

“We are thrilled to have participated in this event as it greatly helped in raising awareness to social entrepreneurship business models in Asean. Visitors to our store shared many positive feedback while social entrepreneurs that we hosted were also happy to have been able to use this platform to introduce their products to an international clientele,” said AirAsia Foundation Executive Director Yap Mun Ching.

She added that the encouraging response has strengthened the Foundation’s business case to explore setting up a permanent Destination: GOOD social enterprise store in Kuala Lumpur’s city centre later this year in partnership with Think City. Other than the recent pop-up, AirAsia Foundation’s social enterprise pop-up can be found at the Kuala Lumpur International Airport (klia2).