BANGKOK, 28 November 2018 - AirAsia BIG Loyalty today launched BIG Xchange, the world’s first airline points exchange platform, in Thailand for BIG Members to convert between BIG Points and partner loyalty points seamlessly and instantly.

Thai BIG Members can now link their loyalty point accounts from participating lifestyle and financial partners to their BIG Member account via BIG Xchange - available only on the AirAsia BIG Loyalty mobile app - making it easier to convert to BIG Points on a single platform.

Citi Thailand is the first partner to join BIG Xchange, allowing Citi credit cardholders to instantly convert their Citi Rewards points to BIG Points and enjoy exclusive monthly member-only Final Call Sales with up to 90% off flight fares. The partnership will further extend to other financial and lifestyle partners with loyalty points in the coming months.

To kick off the launch of the BIG Xchange in Thailand, Citi credit cardholders who convert their Citi Rewards points to BIG Points on BIG Xchange will also benefit from a bonus of 50% BIG Points from now until 31 December 2018. Additionally, Citi credit cardholders who enroll their cards on BIG Xchange during this promotional period will be rewarded with 200 BIG Points per Citi credit card.

AirAsia BIG Loyalty Thailand Country Head Bawornpak Wachirawarakarn said, “The fastest way to earn points for free flights is through conversion. With Citi Thailand as our launch partner in Thailand, we have delivered on our promise to offer the best customer experience by eliminating the need to call up the bank and filling up forms to convert points. This way, BIG Members can enjoy an easier, faster and better way to convert bank points to BIG Points and grab the best member-exclusive flight deals immediately.”

Citi Thailand Vice President, Cards Customer Experience and Loyalty Rewards Head Warote Nhuitragool said, “Citi is committed to maintaining our global banking standards, we never stop innovating and integrating our services into our customers' day-to-day ecosystem. Our customers are always seeking innovative and convenient digital financial solutions to make their daily activities fuss-free. By collaborating with AirAsia BIG Loyalty, we are excited to offer BIG Xchange as a service that not only instantly converts their Citi Rewards points to BIG Points but it is also a medium that accelerates their way to free flights for a dream holiday.”                                    

Besides converting on BIG Xchange, BIG Members can also convert loyalty points from Bangkok Bank, Kasikorn Bank, Krungsri Credit Card, Krungsri First Choice, KTC, Siam Commercial Bank, Thanachart Bank and TMB Bank on a regular basis.

BIG Loyalty is wrapping up 2018 with a grand sale called The BIG Big Giveaway where BIG Members across the world can enjoy over 90 irresistible offers filled with fantastic discounts, free hotel stays and above all, 50% more BIG Points for all of their shopping and points conversion activities! A few lucky members will also find themselves resting comfortably in one of the 2,000 rooms at First World Hotel, Genting Highlands to be given away every week.

With 50% MORE BIG Points available for every transaction on BIG Xchange and The BIG Big Giveaway, BIG Members can earn the most BIG Points every day till year-end to redeem free flights faster than ever. Not yet a member? Sign up for free here. More information on the giveaway can also be found on airasiabig.com.

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About AirAsia BIG Loyalty

AirAsia BIG Loyalty was established in November 2011 and is owned and operated by BIG Loyalty Sdn Bhd (formerly known as Think BIG Digital Sdn Bhd), a subsidiary of AirAsia Bhd in collaboration with Aimia Inc. As the loyalty programme for AirAsia, AirAsia BIG Loyalty enables its members to enjoy the lowest flight fares across AirAsia’s extensive network. More than 20 million AirAsia BIG Loyalty Members can earn AirAsia BIG Points on AirAsia flights to over 130 destinations across Asia, Australia and New Zealand and the Middle East, participating hotels as well as retail, e-commerce, travel and lifestyle partners within the region. The loyalty programme makes all seats redeemable by utilising AirAsia BIG Points. Other member-exclusive privileges include 24-hour priority booking for selected AirAsia sales.

AirAsia BIG Loyalty was named the Loyalty Programme of the Year in 2016, and won gold for Best Regional Loyalty Marketing Campaign, Best Use of Direct Marketing, and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018.

The AirAsia BIG Loyalty app is available for download from the Apple App Store and Google Play Store. For more information on the mobile app plus other updates, log on to airasiabig.com or follow AirAsia BIG on Facebook, Twitter and Instagram.