SYDNEY, 7 September 2017 - Ahead of its 10th anniversary of operations in Australia, AirAsia and creative agency PublicisQ are encouraging Australians to fly smarter with a new campaign that features Guy Sebastian in a 30-second commercial.

Sebastian was chosen for the campaign because of his appeal to everyday Aussies, his sense of humour and personal style, and affinity with the brand due to his Malaysian and Australian heritage.

The campaign also features a series of online videos on the many ways AirAsia keeps costs low for long-haul travel to Asia, with savings passed directly back to its passengers.

AirAsia has continued to focus on offering a great travel experience for Australians who love to fly for less with low fares but with added value. For example, passengers can book a premium flatbed for the same price as economy fares on full service airlines. Guests can also pre-book their inflight meals and inflight entertainment before they fly for greater savings.

PublicisQ managing director Simone Waugh said, “AirAsia is a highly-differentiated brand with a fun, witty brand personality in a very competitive sector. A decade ago, they were one of the first airlines to democratise the sky by offering low fares to a strong network of destinations in Asia from day one, and empowering Aussies to choose their seats, baggage allowance, inflights meals and more.”

The airline has won the World’s Best Low Cost Airline Award from airline industry body Skytrax for nine years running.

AirAsia provides Australians with low cost fares and access to over 120 destinations across 24 countries. AirAsia flies to Bali, Indonesia from Perth and Darwin, and to Asia via Kuala Lumpur, Malaysia from the Gold Coast, Perth Melbourne, Sydney and Auckland.

For bookings or further information visit www.airasia.com.